These guys can be as slippery as eels at times, but you have to give them credit for one thing - Marketing.
Who is the only person to disagree with Rumsfeld's strategy?
Who has the moral authority because they were an ordained preacher?
Who wants to unite the country with a message of hope and change?
Who has 35 years of experience of fighting for people?
Who has experience in the real economy with real life business experience?
I would be willing to bet that if you have any interest in politics and have been exposed to the debates you can answer each one of these questions correctly.
What's the point? Know your target market. Clearly articulate a message why you are the best choice for that market and repeat the message consistently and often.
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